Obtain Permission

You need the proper permission from potential subscribers to utilize text marketing messages. Without their permission, you are breaking the law and could potentially incur legal action or penalties, and doing so will also give your business or service a bad name, potentially upsetting customers.

How to get this permission? If those that you are sending the texts to, the subscribers, have already opted in by texting the keyword to your number then you’re set, they’ve given you permission! You need to obtain verbal or written confirmation that you can text someone if you are entering contacts individually or manually importing them into the dashboard.