Text During Business Hours

Messages should only be sent during traditional business hours. Customers don’t want to be woken up to a text marketing message, or to get them at awkward or late times. The general guidelines of the CTIA  and the MMA(Mobile Marketing Association) define these hours as between 8AM and 9PM. Again, the focus should be on satisfying the customers.

One significant benefit of text/ SMS marketing is that you can prompt direct action on the part of the customer, and people don’t want to be prompted to action at strange hours.