Monitor Frequency

Don’t constantly text your subscribers! There are reasonable limits to how many text marketing messages you can send a customer. It’s recommended that you do not exceed 4 texts in a given 30 day period. More than that and you are likely to upset customers and to give your business a bad name.

It’s also important to inform your subscribes as to the frequency of the messages you’ll be sending. That way there are no surprises, and again there is nothing for them to be upset about.

A good practice is to include this wording to your initial auto reply for those that subscribe to your list: “Up to 4 msgs/month”. It isn’t necessary to put this in every text you send to subscribers, only when they initially sign up.