Provide Value

Every marketing message should convey something important. If your customers are kind enough to subscribe to your texts, it’s hugely important that you provide them with content that is valuable.

Ensure that you don’t continuously send the same messages, or messages that are too similar. You want to provide them with something that is valuable, and part of that is providing something unique that has distinct benefits. If you are simply sending the same messages, or conveying the same content, then people will likely unsubscribe since they aren’t getting anything new.