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Lead History is a technical and tabular form logging of every action that was performed on individual leads in a campaign. The table below provides a brief summary of the different columns present in Lead History:

Field

Details

User

Refers to the name of the agent who performed the action

Action/Disposition

Refers to the Log of all the actions and dispositions that occurred on the individual lead

Date

Refers to the timestamp at which the action/disposition was performed

To view a lead history, follow the steps given below:

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The Lead History provides a complete understanding of every action on the lead as you can find all the previous dispositions, all the representatives and the time and date that the lead has been handled. The table below provides a brief summary of the different possible actions you see in the Lead History's Action/Disposition column.

Action/Disposition

Description

Lead fed from campaign

Lead has been generated automatically to the agent working in the campaign

Lead direct viewed

Agent performed a lookup and searched for this specific lead

Call to xxxxxxxxxxxinitiated from xxxx*xxx

This action will appear when the call button is clicked on the lead. It implies that an attempt was made by the agent to contact the customer.

Recycled

This implies the lead has been recycled before and went back to an Open state.

*Every Disposition's name*

Each disposition's name can appear in the lead history depending on how the lead has been dispositioned before. The different disposition may have different meaning depending on the action associated with the dispositions.